How and what meta tags should I add to my blog on Blogger?

How and what meta tags should I add to my blog on Blogger?

Meta tags in Blogger must be adapted to take into account dynamic data that is automatically retrieved from the Blogger platform settings, such as title, description, author, image, and page URL. An article with correct examples adapted specifically for Blogger. 📝

    How does a markup developer optimize a blogger template? foto

    What are meta tags and why are they needed?

    Meta tags are HTML elements that contain information about a page for search engines and social media. They:

    • 📢 Pass key data (title, description, and URL) to search robots.

    • 🎯 They form correct and attractive previews for social networks such as Twitter and Facebook.

    • 🚀 Improve SEO by helping your page rank higher in the SERPs.

    What language are meta tags written in?

    📝 Meta tags are written in HTML. On Blogger, you can add dynamic expressions with the expr: attribute to automatically use the blog data (title, description, and other parameters) that you set in your settings.

    What are the types of meta tags and what are they for?

    🎯 Basic meta tags for SEO:

    1. <meta name="description"> — a short description of the page:

      <meta expr:content='data:blog.pageTitle + " - " + data:blog.metaDescription' name="description">

    2. <meta name="robots"> – instructions for search engines:

      <meta content="index, follow" name="robots">

    3. Canonical link (important for URL uniqueness):

      <link expr:href='data:blog.canonicalUrl' rel="canonical">

    What meta tags to use for social networks?

    📱 Open Graph (Facebook, LinkedIn):

    <meta property="og:title" expr:content='data:blog.pageTitle'>
<meta property="og:description" expr:content='data:blog.metaDescription'>
<meta property="og:image" expr:content='data:blog.featuredImage'>
<meta property="og:url" expr:content='data:blog.url'>
<meta property="og:type" content="article">

    🐦 Twitter Cards (Twitter):

    <meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" expr:content='data:blog.pageTitle'>
<meta name="twitter:description" expr:content='data:blog.metaDescription'>
<meta name="twitter:image" expr:content='data:blog.featuredImage'>

    How do meta tags affect blog promotion?

    💡 Meta tags significantly improve SEO and social media engagement:

    1. Searchers:

      • Improve the visibility of pages in search results thanks to relevant snippets.

      • Provide indexing of the necessary content.

    2. Social networks:

      • Give an attractive visual presentation: the title, description, and image make your post stand out.

    📊 Approximate statistics:

    • No meta tags: 50-70% of search visibility, snippets, and previews are incorrect.

    • With meta tags: 90-100% search visibility, CTR (percentage of clicks) increases by ~25%.

    🔧 Steps to add meta tags to Blogger

    1. 🔗 Open your Blogger dashboard:

      • Select your blog, go to the "Theme" section → "Edit HTML".

    2. 🛠️ Add code to the section <head>:

      • Example of meta tags for SEO and social media:

      <meta expr:content='data:blog.pageTitle + " - " + data:blog.metaDescription' name="description">
<meta content="index, follow" name="robots">
<link expr:href='data:blog.canonicalUrl' rel="canonical">
<!-- Open Graph -->
<meta property="og:title" expr:content='data:blog.pageTitle'>
<meta property="og:description" expr:content='data:blog.metaDescription'>
<meta property="og:image" expr:content='data:blog.featuredImage'>
<meta property="og:url" expr:content='data:blog.url'>
<meta property="og:type" content="article">
<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" expr:content='data:blog.pageTitle'>
<meta name="twitter:description" expr:content='data:blog.metaDescription'>
<meta name="twitter:image" expr:content='data:blog.featuredImage'>

    3. ✅ Save the changes and check their functionality:

      • Use the tools:

        • Facebook Sharing Debugger

        • Twitter Card Validator

        • Google Search Console

    ❓ Commonly used meta tags with the expr attribute:

    1. Dynamic Description:

      <meta expr:content='data:blog.metaDescription' name="description">

    2. Page URL (canonical):

      <link expr:href='data:blog.canonicalUrl' rel="canonical">

    3. Image for social networks:

      <meta property="og:image" expr:content='data:blog.featuredImage'>
<meta name="twitter:image" expr:content='data:blog.featuredImage'>

    4. Page title:

      <meta property="og:title" expr:content='data:blog.pageTitle'>
<meta name="twitter:title" expr:content='data:blog.pageTitle'>

    🌟 Total

    To successfully promote a blog on Blogger, it is important to set up dynamic meta tags via expr: so that data is automatically pulled from the platform. It saves time, improves SEO, and provides eye-catching social media previews. Add meta tags wisely, and your blog will become more visible and effective! 🚀

    Three simple tests on this topic

    1. Why do you need meta tags? Check the unnecessary:







    2. How do meta tags dynamically pull Blogger data? Choose the right answer:







    3. Where to add meta tags in the blogger template? Check the unnecessary:







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