Markup is written in HTML (HyperText Markup Language). Micro-markup uses special attributes and elements that are added to the HTML code. These tools help search engines understand the structure and content of a page more accurately. 📝
Why do you need micro-markup on an HTML page? ⚡
Micro-markup adds "meaning" to HTML elements, making them understandable to search engines. This is a key point for improving the appearance of the site in the search results. 🛠️
Why doesn't it connect like CSS or JavaScript files? ⚡
CSS and JavaScript are designed to improve the interface and interactivity, while micro-markup is a part of the content and is important to integrate it directly into the HTML.
Micro-markup indicates the type of data, for example, it describes that "the title is the title of the article" and not just text.
How do search robots see a page without micro-markup and with it?
Without micro-markup, a search engine robot sees HTML as "raw" information. It can recognize headings, paragraphs, and links, but it has a hard time understanding what, for example, a product's price or rating is. 📊
🔍 With micro-markup, the data becomes more structured, and the robot understands its meaning. For example:
No micro-markup: the search engine analyzes about 50-70% of the page.
With micro-markup: the degree of understanding increases to 90-100% as the data is clearly defined.
What elements are important to mark up on the page and why?
🎯 Important elements:
Article title (title, h1): This is a key element that attracts the user's attention in the search results.
Images: markup, for example, through schema.org/ImageObject, can help improve the display of images in search results.
Products and services: Use schema.org/Product to communicate pricing and features.
Reviews: Rating and comment markup, such as schema.org/Review, can affect CTR (click-through rate).
🚫 Elements that can be left unmarked:
Decorative elements, such as background images or decorative text blocks, are not meaningful content and do not require markup.
What is optimization if micro-markup increases the volume of code?
💡 Micro-markup slightly increases the size of the HTML code, but it pays off by:
Better indexing: search engines understand data faster and display the page higher in the search results.
A more attractive snippet: for example, the rating, price, or event information is immediately visible.
Increased traffic: informative snippets attract more clicks, which means more visitors.
Example of markup in a Blogger template 🔧
Suppose you want to mark up an article, an image, and an author. Here's an example of how to do this in a Blogger template:
<div itemscope itemtype="http://schema.org/Article"> <!-- Article title --> <h1 itemprop="headline">How to Optimize a Blogger Template</h1> <!-- Publication Date --> <time itemprop="datePublished" datetime="2025-03-25">March 25, 2025</time> <!-- Author --> <div itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Sergey</span> </div> <!-- Image --> <img src="image.jpg" alt="Template optimization" itemprop="image"> <!-- Body text --> <div itemprop="articleBody"> Micro-markup helps improve SEO and website visibility in search. In this article... </div> </div>
✨ Explanation of the example:
itemscope and itemtype:
Specifies the type of data (in this case, article schema.org/Article).
itemprop:
Describes the properties of the item (for example, headline, datePublished).
Author and image:
Nested structures (itemscope within an itemscope) help you refine what data is related to what.
🌟 Total
Optimizing a Blogger template with micro-markup improves the visibility of your blog and attracts more visitors. If you add structured data such as titles, dates, and images, your site will become more visible and its content will be clearer to search engines. 🚀